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Learning Objective: Understand the history of chocolate over time


Timelines in chocolate history

Chocolate timeline from Chocologie publication

This timeline has been reprinted with permission from the association

600
Culture and Cocoa

Around A.D. 600, the Mayas undertook a massive migration which led this highly civilized people from Central America deep into the northern regions of South America. In Yucatan, they established the earliest-known cocoa plantations. There is no doubt, however, that the Mayas must have been familiar with cocoa several centuries earlier.

1000
Beans and Figures

From the very early days of cocoa, the peoples of Central America used beans as a form of payment. The use of cocoa beans as units of calculation must also have become established before A.D. 1000. One Zontli equaled 400 cocoa beans, while 8,000 beans equaled one Xiquipilli. In Mexican picture scripts, a basket with 8,000 beans represents the figure 8,000.

1200
Chocolate War

By subjugating the Chimimeken and the Mayas, the Aztecs strengthened their supremacy in Mexico. Records dating from this period include details of deliveries of cocoa which were imposed as tributes on conquered tribes.

1502
Columbus and the Cocoa Bean

On his fourth voyage to America, Columbus landed on July 30,1502, in Nicaragua and was the first European to discover cocoa beans. These were used by the natives as currency and also in the preparation of a delightful drink. But Columbus, who was still searching for the sea route to India, was not interested in cocoa.

1513
Payment in Beans

Hernando de Oviedo y Valdez, who went to America in 1513 as a member of Pedrarias Avila's expedition, reports that he bought a slave for 100 cocoa beans.

1519
A Spanish Bank

Hernando Cortez, who conquered part of Mexico in 1519, finds the taste of cocoa not particularly pleasant and is, therefore, much more interested in the value of cocoa as a means of payment. He immediately establishes, in the name of Spain, a cocoa plantation where, henceforth, "money" will be cultivated.

1528
Sweet Plunder

In 1528, Cortez brings the first cocoa and the utensils necessary for its preparation back to Europe.

1609
The First Chocology

"Libro en el cual se trata del chocolate" is the title of a book which appeared in Mexico in 1609. It is the first book devoted entirely to the subject of chocolate.

1615
Fruitful Marriage

The Spanish princess Anna of Austria marries Louis XIII and introduces, amongst other Spanish customs, the drinking of chocolate at the French court.

1657
A Frenchman in London

London's first chocolate shop is opened by a Frenchman in 1657.

1662
A Solomon of Chocolate

After Pope Pius V had found cocoa so unpleasant that he declared, in 1569, that "this drink does not break the fast," the supreme church of Rome became more and more tolerant towards the exquisite beverage. The question of the fast took on a new urgency. In 1662, Cardinal Brancaccio hands down the judgment of Solomon: "Liquidum non fragit jejunum." In other words: "Liquids (in the form of chocolate) do not break the fast." Clearly, one had to wait until Easter to indulge in eating chocolate.

1670
The Fate of a Seaman

Helmsman Pedro Bravo do los Camerinos decides that he has had enough of Christian voyages of exploration and settles in the Philippines, where he spends the rest of his life planting cocoa, thus laying the foundations for one of the great plantations of that time.

1671
Blissful Accident

A clumsy kitchen-boy drops a bowlful of almonds on the floor. The angry chef tries to box his ears and, in the process, spills a pan full of hot, burnt sugar over the almonds. The Duke of Plesslis-Praslin, a marshall who is renowned as a gourmet, is waiting for his dessert. "What now?" thinks his personal chef and, in desperation, serves the marshall with the almonds covered with a coating of cooled sugar. The guest is delighted with the novel dessert and promptly gives his name to the new sweet. Not, however, the full name, but simply "Praslin." Since then this sweet has undergone many changes, including the development of the modern term "praline" from the original name.

1674
Roll Call

"At the Coffee Mill and Tobacco Roll" was the name of a famous London coffee house, where as early as 1674, one could enjoy chocolate in cakes and rolls "in the Spanish style."

1677
A Royal Decree

On the strength of a royal decree dated November 1, 1677, Brazil – later to achieve an important position in the world market – establishes in the State of Para the first cocoa plantations.

1697
Premiere in Zurich

Heinrich Escher, the mayor of Zurich, visits Brussels where he drinks chocolate and returns to his home town with tidings of the new sweet drink.

1704
Chocolate Tax

Towards the end of the 17th century, chocolate makes its appearance in Germany. The policy of restricting the importation of foreign produce leads Frederick I of Prussia to impose a tax on chocolate in 1704. Anyone wishing to pay homage to its pleasures has to pay two thalers for a permit.

1711
Chocolate Migration

Emperor Charles VI transfers his court from Madrid to Vienna in 1711. With the court, chocolate moves in via the Blue Danube.

1720
Chocolatiers

As early as 1720, the coffee houses of Florence and Venice are offering chocolate whose reputation reaches far beyond the country's borders. Italian chocolatiers, well-versed in the art of making chocolate, are, therefore, welcome visitors in France, Germany and Switzerland.

1747
No Hawkers

In the year 1747, Frederick the Great forbids all manner of hawking, especially the hawking of chocolate. What is "hawking":  the act of selling goods for a living or to travel about with wares for sale. Think our current-day, street vendors.

1755
Last But Not Least

America, in those days not yet the land of plenty, learns of chocolate relatively late; in fact, not until 1755.

1780
First Factory

About the year 1780, the first machine-made chocolate is produced in Barcelona.

1792
Two from the Grisons in Berlin

The Josty brothers from the Grisons made a major contribution to the reputation of Swiss chocolate in Germany. In 1792 they open a confectioner's shop and chocolate factory in Berlin. Eberty, the historian, sings the praises of their products: "Everything which one got at Josty's was excellent, and the chocolate really first rate."

1797
Cautious Goethe

Johann Wolfgang von Goethe does not have much confidence in the Swiss hotel industry. For his tour of Switzerland in 1797, he includes in his luggage chocolate and a chocolate pot.

1810
Top of the League

Venezuela's leading position in the production of cocoa is established. A survey in the year 1810 shows that this country produces half the world's requirements. One third of the world's entire cocoa production is consumed by the Spaniards.

1819
Pioneers

The first Swiss chocolate factory is set up in a former mill near Vevey. The founder, Francois-Louis Cailler, had learned the secrets of the chocolate-making trade in Italy.

1822
Ornamental Plant

The Portuguese Jose Ferreira Gomes introduces the cocoa tree as an ornamental plant on the small island of Principe in the Gulf of Guinea off the west coast of Africa.

1857
The Swiss in Africa

Under the encouragement of the Portuguese Baron of Agua-Ize, the cultivation of cocoa passes from Principe on the neighboring island of Sao Thome, and from there to the African continent. In Ghana, the members of the Basle Mission promote it successfully. Surprisingly quickly, the many small and medium farmers develop the country into one of the most important producers.

1875
With Milk

After eight years of experimenting, the Swiss chocolatier Daniel Peter puts the first milk chocolate on the market in 1875.

1879
Melting Sweetness

Rodolphe Lindt of Berne produces chocolate which melts on the tongue for the first time in the year 1879.

1900
Changes in Leadership

Spain, formerly the classic land of chocolate, falls far behind. Germany takes the lead in consumption per head, followed by the United States, France and Great Britain. In just a decade or two, another country will be playing first violin in the orchestra of the chocolate nations: Switzerland. The reputation of Swiss chocolate, bolstered by unbroken series of medals at international exhibitions, has not only fallen upon the ears of foreigners, it has also conquered Swiss palates. Like bratwurst, rösti and fondue, chocolate has become a national dish.

Extract from ©Chocologie, published by CHOCOSUISSE (Union of Swiss Chocolate Manufacturers), Münzgraben 6, CH-3000 Bern 7

Also read this great timeline on C-spot: A CONCISE HISTORY OF CACÁO

Timeline of chocolate in America

Ecole Chocolat Note: While researching histories, I put together this timeline on chocolate in the U.S.

1780 Baker's Chocolate introduced by Walter Baker and Company in Dorchester, Massachusetts.

1842 The Whitman Company is founded by Stephen F. Whitman in Philadelphia.

1852 Ghirardelli & Ghirard founded by Domenico Ghirardelli in Stockton, California..

1865 Ghirardelli workers discover the Broma process, separating cocoa butter from chocolate.

1868 Guittard Chocolate Factory founded by Etienne Guittard in San Francisco.

1900 Nestlé opens their first facility in the U.S.

1905 Hershey's Milk Chocolate Bar introduced by Milton S. Hershey in Pennsylvania.

1907 Hershey Kisses introduced by The Hershey Chocolate Company.

1908 Hershey's Milk Chocolate Bar with Almonds introduced by The Hershey Chocolate Company.

1911 Frank and Ethel Mars start Mars Candy Factory, Inc. in Tacoma, Washington.

1912 Whitman's Samplers gift box introduced by The Whitman Company.

1912 Goo Goo Clusters from Standard Candy Company is the first combination chocolate candy bar.

1914 Heath Bar introduced by L.S. Heath & Sons, Inc. in Robinson, Illinois.

1918 Frango Mints introduced by Frederick & Nelson Department Store in Seattle, Washington.

1920 Fanny May Chocolates founded by H. Teller Archibald in Chicago, Illinois.

1921 Peter Paul Mounds Bar invented by Peter Paul Halijian.

1921 See's Famous Old Time Candies founded in Los Angeles.

1922 Reese's Peanut Butter Cup made by H.B. Reese.

1923 Milky Way Candy Bar introduced by Frank Mars.

1923 Fifteen-foot tall Ghirardelli name illuminated on their San Francisco factory.

1923 Mrs. Stover’s Bungalow Candies founded by Mr. & Mrs. Russell Stover in Denver, Colorado.

1923 Almond Roca introduced by Brown & Haley.

1927 Baker’s Chocolate bought by General Foods.

1930 Snickers Candy Bar, named after a horse, introduced by Frank Mars.

1930 The Toll House Cookie was created by Ruth Wakefield.

1930 L.K.Van Leer started importing cocoa products.

1938 Krackel Bar introduced by The Hershey Chocolate Company.

1938 Nestlé Crunch candy bar is introduced by Nestlé.

1939 Blommer Chocolate Company founded in Chicago.

1939 Hershey's Miniatures introduced by The Hershey Chocolate Company.

1939 Ed Opler starts Cook Chocolate Company in Chicago.

1941 M&M's introduced by the newly-formed M&M Ltd.

1947 Peter Paul Almond Joy introduced by Peter Paul Halijian.

1948 Nestlé Quik chocolate powder is introduced by Nestlé.

1949 World's Finest milk chocolate and almond bars launched as fund-raising products.

1950 Rocky Road Candy Bar introduced by the Annabelle Candy Company, Inc.

1950 Van Leer Chocolate Corporation begins manufacturing chocolate in New Jersey.

1958 Brach’s introduces the Pick-a-Mix display, letting customers pick their own candy.

1963 H.B. Reese Candy Company, Inc. bought by The Hershey Chocolate Company.

1966 Godiva Chocolatier, Inc. of Belgium bought by The Campbell Soup Company.

1973 The Hershey Foods Corporation opens its theme park, Hershey's Chocolate World.

1976 Cocolat founded by Alice Medrich in Berkeley, CA.

1981 EthelM Chocolates founded by Forrest Mars, Sr. of Mars Inc. as a tribute to his mother.

1981 Frank Crail founded Rocky Mountain Chocolate Factory.

1982 Chocolate: The Consuming Passion published by Sandra Boynton.

1988 Peter Paul bought by Hershey Chocolate USA.

1991 Steven C. Wallace founded the Omanhene Cocoa Bean Company.

1993 Pierrick Chouard founded Vintage Chocolate Imports.

1994 Nell Newman and Peter Meehan add chocolate bars to Newman's Own Organics.

1997 Dr. Robert Steinberg and John Scharffenberger open Scharffen Berger Chocolate Maker.

1998 Van Leer Chocolate Corporation sold to Barry Callebaut.

1999 World's Finest celebrates 50 years in fund raising with over five billion bars sold.

2000 Pastry Chef and TV celebrity Jacques Torres opens chocolate shop in Brooklyn.

2001 Dagoba founded by Frederick Schilling.

2003 Reese’s Peanut Butter Cup turns 75 years old.

2004 Jacques Torres opens Chocolate Haven chocolate manufacturing plant in New York City.

2005 Hershey’s buys Scharffen Berger Chocolate Maker, Dagoba and Joseph Schmidt Confections.

2006 First of the new craft chocolate makers – DeVries Chocolates – starts selling bars.

2007 Craft chocolate makers open: Amano, Patric, Askinosie, Soma, Claudio Corallo, Taza.

2008 Dr. Robert Steinberg dies after a long illness.

2009 Hershey’s closes Scharffen Berger Chocolate Maker factory to move production to other Hershey's plants.

2009 Hershey’s closes Joseph Schmidt Confections and discontinues its Hershey Cacao Reserve line.

2010 Fine Chocolate Industry Association (FCIA) reaches its goal of 200 members after only two years in existence.

2011 Marañón Chocolate discovers Pure Nacional cacao in Peru.

2012 Craft chocolate-makers count reach 50+ around the world.

2012 FCIA launches the Heirloom Cacao Preservation Initiative to identify, protect and propagate fine-flavor cacao.

2013 Mott Green, Founder of Grenada Chocolate, accidentally dies while working in his factory.

2014 Announcement of the first Heirloom Cacaos by the Heirloom Cacao Preservation Initiative.

 

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